In early 2024, a little piece of spoken word called ‘How to Love’ was written and performed by Sam and then released into the world.

The poem changed everything for Sam, something sincere and vulnerable within moved hearts and minds and since the day of release over 500’000 people have heard ‘How to Love’ It continues to be his most listened to piece of work and every day 1000’s of new listeners discover the poem.

Official merchandise celebrating release has been a long coming, but this too went on it’s own unique creative process, driftwood and found objects were crafted by Sam’s hands into bold text, and hand-written words and parts of the poem were written and scanned to create the designs you see now.

So here we go, the first T shirt in the ‘How to Love’ series is now available to pre-order only, as pictured, the long sleeve T shirt is made with 100% organic fibres and original design / text from Sam on both the front and back.

To reduce wastage Sam will only be making a limited edition run of these T’shirts and all of them will have to be preordered. The preorder will end on the 17th of June and this style will no longer be available /SOLD out. Those who have purchased will be sent a T shirt and hand written Signed note from Sam.

The fit of the T shirts are unisex, and are a relaxed fit, order your usual size.

The T shirt pictured in these shots is a Size Large.